A silver 2014 Stevie Award for Sales and Customer Service has been awarded to Hyundai Motor American and Minacs Marketing Solutions, which is a division of Aditya Birla Minacs. The award recognizes the organizations’ customer service, call center, and sales professionals throughout the world. The Hyundai Hope on Wheels campaign was recognized in the Sales Achievement Category in the Outbound Marketing Program of the Year, capturing the silver medal and squeezing out four competitors. Test drive the latest models, try out the various onboard features, and learn more about available options by going to Arlington Hyundai today.
For the first time, Hyundai included its official Service Centers in the Hope on Wheels program, with the different centers engaging in fundraising efforts. Minacs helped with integrating the service centers into the campaign by creating a service marketing initiative that is designed to target owners of Hyundai vehicles, encouraging them to have their vehicles serviced at a Hyundai dealership as a way to contribute to Hope on Wheels. Find a quality car at a price you can afford by going to Used Cars Des Moines.
The service campaign was executed by the Hyundai Owner Marketing team, which used numerous touch points like email, text messages, digital display messaging, direct mail, and social media to communicate the message with vehicle owners
“This award reaffirms Hyundai Motor America’s commitment to Hope On Wheels and our continued work with our dealers to drive awareness around pediatric cancer research,” said Dan Kulik, senior manager, owner connect marketing, Hyundai Motor America. “This was the first time our sales and service departments aligned to promote this great program and Hyundai dealership participation far exceeded our expectations.”
Hyundai Hope on Wheels is a not-for-profit organization that focuses on helping with the search for the cure for childhood cancer. The automaker launched the organization back in 1998. It provides grants to various organizations throughout the nation, helping with research and the innovation of groundbreaking treatments. The majority of funding for Hyundai Hope on Wheels comes from Hyundai Motor America and the 820-plus Hyundai dealers scattered throughout the country. So far, the organization has contributed $72 million toward childhood cancer treatment.
Written by Steven Symes
Photo courtesy of Hyundai.